Luma Lash Mascara

LumaLash is the only mascara in the world designed to care for mature lashes. Let us explain what that means.

With traditional mascara, lashes get coated and stiffened with pigment. The “volume” mostly comes from product buildup — more layers make lashes look longer.

But that leads to problems:

• Harsh mascara formulas dry out already fine and fragile lashes.
• Double or triple coats are hard to remove — especially if waterproof.
• Too much pigment leads to clumping and dreaded panda eyes (black smudges under the eyes).

LumaLash takes a different approach:

1. It combs and separates thinning lashes.
2. The applicator delivers just the right amount of pigment to coat each lash evenly — no clumps.
3. The formula nourishes your lashes with essential vitamins and hydration, instantly adding up to 20x more length (with just two light coats).
4. Plant oils deliver bioactive nutrients that help repair lash damage throughout the day — while still giving you stunning lashes.
5. It’s pH-balanced, hypoallergenic, vegan, and cruelty-free.

In short, LumaLash is made for women of all backgrounds — whether you're 50, 60, 70 or beyond.

Yes, absolutely.

That’s exactly what this mascara was made for. After years of careful development, we selected the best ingredients to support women with thinning lashes — helping them grow longer, fuller, and stronger.

LumaLash stands out because it’s specially designed for women in their 50s, 60s, and beyond.

• It’s formulated to lengthen, add volume, separate, and define the shortest, thinnest lashes — the kind many women have after 50.
• This is a hydrating mascara that enhances your lashes without drying them out.
• Its soft black shade suits all skin tones and hair colours without looking harsh. (Especially flattering for grey or silver hair!)
• Made with clean, safe ingredients that help retain moisture, support growth, and prevent breakage.
• Hypoallergenic and safe for even the most sensitive eyes.
• Designed to last all day.
• The lengthening brush separates lashes and prevents clumps or flakes.
• Smudge-proof, flake-resistant, and transfer-resistant.
• Water-based formula dries quickly and keeps lashes from sticking together — unlike oil-based mascaras.
• Easy to apply with a medium-sized, tapered silicone brush that reaches every lash.
• Not waterproof — unlike traditional waterproof formulas that often contain harsh ingredients which can make lashes dry and brittle after 50.
• pH-balanced and gentler on delicate eye areas.
• Buildable formula lets you layer for a subtle or bold look.
• Clean beauty formula with ingredients we’re proud of.
• Applies and removes easily, perfect for a "less is more" routine in 10 minutes or less.

From top to bottom, LumaLash is designed to flatter your eyes, your skin, and your glow — starting at 50. Try it and see the difference for yourself.

LumaLash comes in three popular shades specially chosen for mature women:

Black : A soft, rich black perfect for fair skin and silver hair. We use high-quality iron oxides for a flawless finish — never harsh or overdone. This shade delivers instant definition and depth. Ideal for evenings and special occasions.

Deep Brown : A true brown — not just black in disguise. Rich and almost wood-toned, it’s the perfect match for blondes. Its subtle burgundy undertones also flatter redheads and freckles. Mysterious yet understated, it adds impressive volume and length with a soft touch.

Navy Blue : Not the electric blue of the ’80s — this is a deep sapphire shade inspired by Lady Diana’s eyes. It brightens and refreshes tired eyes and pairs beautifully with copper, brown, gold, and jewel-toned eyeshadows. Ultra-natural finish. No one will know... but everyone will notice.

Yes! LumaLash is specifically formulated to be hypoallergenic. It’s made for sensitive eyes and the delicate skin around them. Its unique formula contains no harsh chemicals or additives that commonly trigger eye reactions.

Unlike many mascaras that use oil-based formulas, LumaLash is water-based. We chose this formula because of its neutral pH, making it gentler for the fragile skin around your eyes.

LumaLash is made with pure, safe ingredients and is never tested on animals. Every ingredient is carefully selected so that even women with the most sensitive eyes can use it with confidence.

Mascara flaking is one of the leading causes of eye irritation — but LumaLash’s hydrating formula, combined with its brush, prevents that from happening.

No, it’s NOT waterproof — but it is water-resistant.

What’s the difference?

Waterproof mascaras often contain harsh ingredients that can dry out and weaken lashes, especially after age 50. They’re also notoriously hard to remove.

In contrast, a water-resistant mascara like LumaLash lasts all day and stands up to heat, sweat, tears, rain, and any moment when your eyes might get moist.

Even though our mascara is water-resistant and lasts all day — even through heat and intense activity — it's easy to remove after a long day.

LumaLash Mascara – Black

• Aqua (Water), Styrene/Acrylates Copolymer, Synthetic Candelilla Wax, Beeswax, Polyvinyl Alcohol, CI 77499, Glycerin, Stearic Acid, Glyceryl Monostearate, Cetearyl Alcohol, Polysorbate 80, Triethanolamine, Hydroxyethylcellulose, Methylparaben, Propylparaben, Fragrance.

LumaLash Mascara – Navy Blue

• Aqua (Water), Styrene/Acrylates Copolymer, Synthetic Candelilla Wax, Beeswax, Polyvinyl Alcohol, Ultramarine Blue, CI 77499, Glycerin, Stearic Acid, Glyceryl Monostearate, Cetearyl Alcohol, Polysorbate 80, Triethanolamine, Hydroxyethylcellulose, Methylparaben, Propylparaben, Fragrance.

LumaLash Mascara – Deep Brown

• Aqua (Water), Carnauba Wax, Acrylates Copolymer, Synthetic Wax, Propylene Glycol, Glyceryl Stearate, Ethylhexyl Myristate, CI 77499, CI 77491, Carbomer, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben.